Information products: how not to buy garbage?
Some time ago I had a chance to read a very interesting book: Alexander Gogun – Adolf Hitler’s Black PR. Documents and materials. Yauza, 2004. I read it, as the postman Pechkin used to say, “in order to increase education,” and who today is not interested in the new details of World War II? Fortunately, an immense amount of books appears today with the latest research and declassified documents.
But here’s what seriously hooked me in this book – this is the one and only page on which 5 basic laws of Nazi propaganda were listed …
And I instantly returned my thoughts to online business.
More precisely, to those figures who sell “at a reasonable price” diverse “business packages” and other “amazing opportunities for the READY business”, which in reality turn out to be nothing more than absolutely worthless information garbage and a complete dummy.
More than sure that you, my dear reader, have ever bought something like this at least once, which in the end turned out to be a completely vain flushing of your own money in a bottomless toilet vent. I, too, at one time (when the name of Pavel Berestnev was not known to absolutely anyone, and my sites did not go beyond free hosting – the year 2000), I bought such rubbish …
One of the most striking “best sellers” of such a plan was, as I recall now, a report telling about the “Secrets of fast money extracted from the weaknesses of banking systems” – it seems that the Quick Cash Secret Package, the contents of which turned out to be complete nonsense and did not contain any practical instructions, in addition to a vague hint that the owner of the report should start reselling it to other people – and on this, in fact, he will be able to “earn” something there …
What else would you expect from this “report”? Even if there are “weaknesses” in banking systems that allow you to make at least some money out of thin air (which I personally doubt very much), it is unlikely that there will ever be a “small talk” available to a mere mortal – it’s obvious !
In the same way, at one time there was a certain “Set of killer scripts”, which was sold in a virtual box, on which a portrait of the former governor of California in sunglasses with a bazooka flaunted at the front … I bought this kit – a bunch of extremely useless applications at far from an affordable price …
Who has found this nonsense – that will understand me. What kind of “masterpieces” are being traded to the population of the Network by air traders is unknown to me – I do not track the news on the assortment of this market.
But what’s interesting is that such things with great success appear and are sold even today, despite the dissemination of valuable and useful information about what a business is online and what it is not at all. It’s clear that ten years ago, when no one knew what an online business was and there was absolutely no information on how to create and develop it, “business packages” and other information debris could be perfectly sold to anyone …
Why does this rot flourish today?
There are many reasons, and one of the most important is that sellers of such crap (knowingly or unconsciously) honor and observe the basic laws of brainwashing to a potential client, which the ideologists of the Third Reich used to use with great success. I can testify to the effectiveness of these laws from my own experience – for I myself fell into the trap of such “business washers”, and later I had to communicate with a large number of people who bought information rubbish from them under the guise of a “ready-made wealth scheme on the Web” .
And these basic laws in the amount of five pieces are clearly listed and indicated in the book, from the conversation about which I began this publication.
These basic principles of Nazi propaganda today live and flourish in the activities of online “air dealers”! And it is with their help that you and I are presented with a variety of junk, which is not any useful information about online business and serves only as a tool for taking money from the population.
And in order not to fall for the application of these laws – their application must be consciously studied. What I have done for you.
Here they are – just like in a book.
Basic Law No. 1 – The Law of Mental Simplification: Any complex thought that explains a particular phenomenon is reduced to a simple scheme that is understandable to any person. Words should be understood by everyone, except perhaps for mentally retarded and inferior people.
The main idea of information junk dealers is that online business is an incredibly easy and enjoyable business that does not require absolutely any effort, either mental or physical! They argue that, they say, everything is really very simple, you only need to know a couple of secrets, which you will learn from what is offered to you. “Do not listen to those who say that business on the Web is difficult and difficult, they just want to splurge on you and do not want you to compete with them – that’s all!