What is a CTR page? and how does it affect earnings?

Well, for starters, let’s answer the question “What is CTR?” Ctr is an indicator of clickthrough rate, the ratio of the number of clicks to the number of impressions. The more – the more effective advertising and, as a result, greater earnings.

The CTR rating is one of the most well-known tools for evaluating the effectiveness of a banner, although its widespread use seems to me not quite adequate to the tasks posed to advertising campaigns.

Obviously, a simple calculation of “the number of impressions per page divided by the number of clicks from the page” gives a figure that speaks more of the average CTR of the banners displayed on this page, and not Continue reading →